Google upgrades to Metaweb

So the biggest company on the web just bought the biggest player in the semantic web space?

I'll spare you the details of it here as you can read that here, there, and everywhere.

No, what I found more interesting was Metaweb's great little video explaining not just what they're all about, but also how powerful this new age of machine readable websites will very soon become. And all without a single mention of the S------- word.



So, what might this latest acquisition mean for users of Google?

In short their contextual search results will become yet more powerful - adding to their already mighty armoury of snippets, squared and answers.

To get a flavour of what this might mean in very simple terms, check out the pink box in the grab below from Bing, who've already used Metaweb's open Freebase database in their search results. No wonder they're 'nibbling away at Google's market share'.