Rory Sutherland: Sweat the small stuff

The perils of truncated URLs

Now I am generally a big fan of Heston Blumenthal but this takes the, err, biscuit?
http://www.bbc.co.uk/food/recipes/carrotsglazedwithcum_80467

Some Grey Boke on the NHS

Projection mapping

I've seen a few of these things in the past but this is great. Apparently, they're planning to also integrate the projection into YouTube with a ‘game-take-over’.